The deal between Starbucks and Barnes & Noble is a classic example of a strategic alliance. Starbucks brews the coffee. Barnes & Noble stocks the books. Both companies do what they do best while sharing the costs of space to the benefit of both companies.
What is an example of a strategic equity alliance?
One example of a successful strategic equity alliance is between Tesla and Panasonic. Walmart has also invested in the e-commerce superstar Flipkart. In a non-equity alliance, two companies share resources and proprietary information. An example of this happening in real life is the relationship between Kroger and Starbucks.
How do you create a strategic alliance?
Outline Alliance Proposals. Strategic alliances must make sense for both parties; otherwise, one party may not agree to the alliance if they feel it does not benefit them. Therefore, you can find a strategic alliance by devising financial budgets and strategies. Then, propose these plans to companies to gauge their interest.
